Dayful was a platform created by Wix to support service businesses through scheduling, payments, and admin solutions, without the need to create a website.

As the leader of the product marketing design team, I had the chance to co-create a fresh sub-brand, developing the existing visual identity to resonate with our target audience—beauty salons, fitness trainers, photographers, and others in the service industry.

Our team created various assets—ranging from web pages and social media content to product dashboard thumbnails and PR materials—to achieve a consistent user flow. This project was a massive collaboration, bringing together the powehouse of our marketing team as well as 3D and motion designers, a in-house photography crew, UX specialists, developers, and many others.

VISUAL COMMUNICATION EPHEMERA